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Casanova Pendrill is currently recognized as the 3rd Best U.S. Hispanic Advertising Agency (Latin Spots) and 3rd Most Creative Shop (Adictivo Magazine).
My Favorite Viral Video of the Moment
You may have already seen one of the latest YouTube viral phenomenons, but in case you haven’t, here you go: It’s called “Sh*t Girls Say,” and features a guy dressed up like a girl and acting out all the funny and sometimes ridiculous things that most females say and do. It started from a Twitter feed calling out...
From Recession to “Poor Exhaustion”
Dear Recession, We are SO, SO, SO over you! Sincerely, Everyone Ladies and Gentlemen, we are now in the age of Poor Exhaustion. We tried the Groupon thing. We tried the movie night, game night, stay-cation and every other staying-put thing only to realize that being grounded doesn’t get any easier when you are an adult, or even when it’s...
Short Story: The Forest for the Trees
This entry marks the first in a series of short stories we will be incorporating into our usual posts. After all, part of good advertising is being able to tell a story. We hope you enjoy! ______________________ He sits is the dark. Pensive. You can tell just by looking at him that he wants a smoke real...
Chipotle Goes Viral With “Back To The Start”
I’ve written before about Chipotle’s fresh marketing strategies, and this time they’ve delivered an incredible short film that is both an engaging and moving brand story. Notice anything? There’s no mention of dollar menus, happy meals, sizzling burgers or anything remotely associated with fast food – and why should it? It doesn’t go head-to-head with the other fast...
What The Wealth Gap Means For U.S. Latinos
A recently released study from the Pew Research Center says that the median wealth of white households in the U.S is 18 times greater than the wealth of Latino households. Why? 1. The bursting of the housing market bubble in 2006 “Sixty-six percent of their [Latinos] net worth* derives from home equity,” Kochhar says. “And...
Poverty and Hispanics: Facing the Challenge
Yesterday on my way home, I heard yet another report from the Census, but this time it called my attention in a poignant way. In the past we’ve heard (and blogged) about the increasing importance of Latinos in the demographic face of the United States, but this time, as we probe further, we can see...
Remembering 9/11: Impact and Insights
Where were you when you first heard that….. …the stock market crashed? …Pearl Harbor was attacked? …the President was shot? …Martin Luther King died? …Lennon was dead? …the Challenger shuttle crashed? These are the questions that define a generation. They remind us that we are part of an extended community, in our otherwise separate lives. We asked the members of our Agency: where...
A Small Step for Language, A Giant Leap for Bagels
It’s common knowledge, although often debated, that we Hispanics contribute a great deal to the economy of the United States. What is not widely known is our contribution in science and technology. Don’t believe me? I was traveling for business in New York. Arrived late at night. Went to bed. Woke up and went down to the little...
Not Too Old
So the recurring joke here in the Casanova planning department is that I am old. Yes, I accept that, I am older than all the other planners here, but you know what, age is a state of mind isn’t it? I’d like to think so… So yes, I’m getting too old for lots of things, but...
Who Do Millenial Men Consider Role Models Today? Not Who You Think.
A recent AdAge article talks about a study conducted by AskMen.com regarding men and role models. The results are somewhat surprising: 1. There’s been a shift where Gen Pop men consider entrepreneurs as their most ideal models, before athletes and entertainers. “Today’s men want to succeed in their careers and they don’t see that ...
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