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¡Bienvenido! Join us as we explore the topics and trends that are driving real change in the world.

Casanova Pendrill is currently recognized as the 3rd Best U.S. Hispanic Advertising Agency (Latin Spots) and 3rd Most Creative Shop (Adictivo Magazine).

‘Cascading’ the ‘disrupted’ ‘synergy’

‘Cascading’ the ‘disrupted’ ‘synergy’

I have to be completely honest, if I hear or read about how marketing consultancies or ad agencies are creating ‘disruption’ for their clients, I will jam a fork in my eye.  It would be far less painful and obnoxious.  Disruption is clearly this marketing generation’s version of ‘synergy’.  I remember back in the early...

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Hyper-measuring hyper-contextualization

Hyper-measuring hyper-contextualization

An article in a recent New York Times presented the concept of cognitive dissonance.  As explained, it is basically a disconnect between attitudes and behavior.  The example used was the Floyd Mayweather-Manny Pacquiao fight where the same people who spent their hard-earned money on Floyd Mayweather merchandise before the fight, were the same people that...

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Why wear it? Why share it? #WearYellowForSeth

Why wear it? Why share it? #WearYellowForSeth

I came across Seth’s video on March 18th on Cosmopolitan’s Facebook page.  The headline read “The Heartbreaking reason you should wear yellow on March 27th” Catchy headline I must say… it sure captured my attention.  My instant thoughts during and after watching the video were:  What a freaking cute little nugget!  Look at him collectively send...

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05 Mar Trends | 2 comments

Snapchat Confessions: An abuse of technology or the way of the future?

Snapchat Confessions: An abuse of technology or the way of the future?

Yesterday morning on my drive into work, Ryan Seacrest told me about a recent news story where a San Antonio Priest has started accepting confessions via Snapchat (@Priest David). From his perspective, he is connecting with a part of the population the church may not be reaching, especially young people who are Snapchat’s primary users....

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Paving the Road for our Future

Paving the Road for our Future

At some point in life, everyone aspires to be an entrepreneur.  To start with a small collaborated idea and eventually become a well-known company like Apple or Starbucks. I clearly remember always wanting to start a business; one idea was to design t-shirts with my own custom logo, but that thought never got off the...

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Girl Power: Challenging Gender Roles

Girl Power: Challenging Gender Roles

Lately I’ve been seeing a lot of amazing examples of brands and companies who are making it ‘cool’ and encouraging girls to try out roles and interests traditionally dominated by boys. It’s opening up a world of options they may not have thought about before, and making it not only acceptable, but desirable. Things like: Made With Code...

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02 Jul Culture, Events | Comments

A Passion Shared Worlds Apart

A Passion Shared Worlds Apart

Early this June, I had the opportunity to go on a family vacation to Dubai, in the United Arab Emirates. Although I have previously travelled in Latin America, these countries are all familiar to my family’s heritage, so we travel with the comfort of understanding the language and culture. I knew that this was...

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The Piano

The Piano

Every day, as I make my way to the Palais for the Cannes Advertising festival I have to cross a tunnel that takes me to the train station. In the middle of the waiting area sits a piano. Open. No advertising, no instructions. It just sits there. An open invitation for whoever wants to sit...

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22 Nov CP Pulso | Comments

CP Pulso: November 22, 2013

CP Pulso: November 22, 2013

Every week the CP Bloggers share their favorite “link of the week.” Something they found interesting, exciting, buzz-worthy. Check them out, let us know what you liked, or share something you came across. Enjoy! Nope we don’t want to do the dishes, clean your room, do the laundry or the bathroom. –Elsa For us who live in...

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The New Teenage Dream Campaign

The New Teenage Dream Campaign

Most people would assume advertising for a Catholic school would be very conservative and maybe a bit generic. But the latest advertising campaign at Mercy Academy, the all-girls Catholic prep school in Kentucky, is anything but boring. In fact, they’re motivating young girls to think about their futures with a feminist approach. Their latest campaign...

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