October, 2010 // Posts published in October, 2010
20 Reasons to Spread Ideas
At Casanova Pendrill, we call ourselves Idea Breeders. Our culture is about encouraging fresh thinking that will mean big results for our clients. Seth Godin has a new post where he shares his thoughts on why ideas are shared. My favorites: #2 …because I feel smart alerting others to what I discovered. #6 …because it’s funny and...
Trick or Treat? Or a treat on Día de los Muertos?
Keeping traditions may not be for everyone. I’ve heard many times that Latinos in the U.S. want to “keep their traditions alive,” and I am one of them; no matter on what side of the border I may be. I remember when I was 7 living in Guadalajara and I wanted to celebrate Halloween. It didn’t matter...
Ancestry and Identity
There was a really interesting article on Huffington Post the other day from Harvard University Professor, Henry Louis Gates. Jr. The topic? His new PBS series, “Faces of America,” where he traces the ancestry of 12 famous Americans, including author Malcom Gladwell, celebrity chef Mario Batali, and Latina actress Eva Longoria. The articles continues with an excerpt of...
Are you Irrational?
I recently finished reading the book, Predictably Irrational by Dan Ariely. which explores “behaviorial economics.” (Basically a fancy way of saying how psychology affects the way we make decisions). Have you ever wondered why you will clip coupons, but splurge on the $4 coffee every day? Or why your food will disappear from the fridge but the...
Today in Cause Marketing: Nickelodeon Day of Play 2010
Cause Marketing is a messy affair, but nevertheless a valuable storytelling tool for brands. On Saturday, September 25, 2010, if you turned to one of the Nickelodeon channels between noon to 3 p.m. this is what you saw: (Actually, to be specific, this picture was taken from Nick Jr.). Nickelodeon’s Day of Play as described on Wikipedia: Worldwide Day...
World of Jenks
For many years now, MTV has been a useful tool for monitoring and even creating changes in youth culture. This weekend I caught the first two episodes of the new quasi-documentary series “World of Jenks.” The show follows 24 yr old filmmaker Andrew Jenks as he lives with a diverse group of subjects, from rappers,...
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