At Casanova Pendrill, we call ourselves Idea Breeders. Our culture is about encouraging fresh thinking that will mean big results for our clients. Seth Godin has a new post where he shares his thoughts on why ideas are shared. My favorites:

#2  …because I feel smart alerting others to what I discovered.

#6  …because it’s funny and laughing alone is no fun.

#9  …because both my friend and I will benefit if I share the idea (Groupon).

#15 …because I care about someone and this idea will make them happier or healthier.

LINK: “I Spread Your Ideas Because…” on Seth’s Blog