January, 2011 // Posts published in January, 2011
Facebook launches creative new ad format, “Sponsored Stories”
Facebook has just added a new feature to its site called “Sponsored Stories.” This means that when you ‘check-in’ to a store, tag a brand in your comment, or ‘like’ a company, if they are advertising with Sponsored Stories, their ad will pop up on your friends’ news feed on the right hand side where...
PSFK – Future of Mobile Tagging
PSFK recently released their “Future of Mobile Tagging” Report. What’s Mobile Tagging? “Mobile tags offer a unique opportunity for brands and their agencies to interact with potential and existing customers. These two dimensional barcodes can be applied to almost any surface and the information contained within them can be leveraged to create ...
Latinos and Sports- It’s not just fútbol anymore
GOOOOOOOOOAAAAA…….TOUCHDOWN!!!! In Hispanic marketing the rule is pretty simple: you can participate in any sport you want as long as it’s soccer. But would you believe that more Latinos watched the Super Bowl last year than watched the World Cup Final ? The NFL claims to have 28.5 million Latino fans, accounting for about 6.7% of their...
Why Does Nostalgia Spike as Millennials Transition?
A few weeks ago, an article was published in AdAge that said “…millennials, all 71.3 million of them, are now just old enough to get nostalgic.” Being a millennial myself, I was intrigued. Nostalgia is defined as a wistful desire to return in thought or in fact to a former time in one’s life; a sentimental yearning...
Where Good Ideas Come From – TED
“A brain is a society of very small, simple modules that cannot be said to be thinking, that are not smart in themselves. But when you have a network of them together, out of that arises a kind of smartness.” -Kevin Kelly Where do your best ideas come from? Probably not where you think. In this...
Silly boys, iPhones are for girls
Silly boys, iPhones are for girls (Latinos really like them too). We’re already used to segmenting media by gender – but will we soon be including smartphone platforms in the discussion? We know which TV shows women prefer, which magazines men like to read, that some sites cater to women, and that men like to drive trucks....
Can a brand really be your friend?
What’s the best method to seek revenge on a cheating boyfriend or girlfriend? If you Google it, you will find anything from “ignore him” to “sleep with his brother.” If that’s not quite what you’re looking for, you can take note from this guy who sought revenge on his ex by sabotaging her Netflix cue...
Why has Disney gone “Cucuy?”
You may not be a fan, but in my home my daughters love “Wizards of Waverly Place,” and I must admit, I tend to tune in also once in a while. My girls like it because it’s funny, and I watch it because it not only features Hispanic actors like Selena Gomez and María Canals...
Topics
Casanova Tweets!
- Want to learn more about the Hispanic market? Check out CP Pulso: What We’re Talking About This Week (5.18.12) http://t.co/2I8ePrwm
- CP in the news: featured on http://t.co/5CfEIa1W for newest @DennysDiner work http://t.co/yGWB1bEv
- Check out my my newest CP post on the top industry blog: Eduardo Saverin and the American Dream http://t.co/Tn0kUkxp
Stay Connected
Copyright © 2010 - Casanova Pendrill - All rights reserved. XHTML & CSS