Facebook has just added a new feature to its site called “Sponsored Stories.” This means that when you ‘check-in’ to a store, tag a brand in your comment, or ‘like’ a company, if they are advertising with Sponsored Stories, their ad will pop up on your friends’ news feed on the right hand side where all the other ads are.
After reading about this, I was immediately reminded of a post I wrote a couple weeks ago. It explored how brands make suggestions and product recommendations for their consumers and what it takes to be successful at it.
As far as I can tell, this new initiative by Facebook is a really good blend of paid advertising by the brand while taking advantage of earned word-of-mouth by users.
As always, some FB users will be up in arms and resistant to change as they are with anything new Facebook tries. They will say things like:
Some will even make empty threats like:
I think our society is too obsessed with Facebook at this point for any mass amount of people to really leave the site, but the comments are interesting nonetheless.
But is this new addition really that bad? Some don’t think so:
And one person put it really well:
Very true. I remember being freaked out when I saw ads in my Gmail relating to what I was writing about, but I’ve gotten used to it and now I don’t mind at all.
Whatever your opinion is now, inevitably Sponsored Stories will become normal and accepted, and users will move on to their next gripe with the site. I do however think this has very good potential to promote the brands that participate because simply it’s a clear recommendation from people you trust. As long as they stay respectful and don’t overdo it. And like the person above put it, at least the ads are relevant.
Especially if they offer coupons.
What is your opinion of Sponsored Stories? Do you think they will have any impact on the brands that participate?
“Your Facebook Activity is Now and Ad” – ReadWriteWeb
photo credit: tecca.com