PSFK recently released their “Future of Mobile Tagging” Report.
What’s Mobile Tagging?
“Mobile tags offer a unique opportunity for brands and their agencies to interact with potential and existing customers. These two dimensional barcodes can be applied to almost any surface and the information contained within them can be leveraged to create incentives and drivers that lead consumers along the purchase path. By bridging the online-offline divide with a click of a mobile phone button, mobile tags can drive a brand or product’s awareness.”
Here’s a real-life example of how mobile tagging can be done:
It can be attached to virtually any product you can think of: a wine bottle, a pair of jeans, a newspaper, etc. Using your mobile phone, this code will import data into your phone and give you more information about the product.
What does this mean for Hispanic marketers?
Study after study has shown the increasing number of Latinos using cell phones. A recent report from Terra said that 40% of Latinos currently use mobile phones to get coupons/special offers online. Mobile tagging lets brands provide non-intrusive data that can help influence purchase decisions and it ends up being win-win for both parties
See the full report here: