February, 2011 // Posts published in February, 2011
Do Focus Groups Work? An Interview with Dan Ariely
Here at CP we’re big fans of Dan Ariely, Professor of Behavioral Economics at Duke University and author of “Predictably Irrational.” Ariely has some interesting thoughts on the pros and cons of focus groups, one of the most debated topics we face as Marketers: “One of the things that I think companies do to a...
Are Latinos Struggling with Depression?
A recent article on HuffingtonPost.com about depression in Latinos really surprised me, since the data I’ve seen generally describes Latinos as positive or optimistic. Some other findings were: Mental illness, such as depression, often carries a stigma in the Hispanic community because of cultural and socioeconomic factors – “Even more so than American culture as a...
Recognizing a Phenomenon
In a hotel suite on a sunny London day, sat two of the most influential women in the world reflecting on their extraordinary accomplishments and anticipating a future unburdened by their success. This thought might strike you as a bit counterintuitive; after all, how can success be a burden? The question here is not so much...
Can creativity be reduced to a formula?
I saw an article by abcNews late last week called “Brain Activity Mesaures Response to Ads, Commercials.” It is about a company called NeuroFocus that measures eye movements and brainwaves to see how people react to different ads. Through electrosensors connected to someone’s head, face, and fingers, scientists can measure emotion, attention, and memory to see what parts...
The Obligatory Super Bowl Post
Blogger– Dennis Demori (@DennisDemori): My favorite ad of the game was Chrysler’s “Imported from Detroit” spot. Everything from the narration, to the music, to Eminem as a pitchman was solid (Credit to W+K). Even so, it seems like everyone is so in love with the ad that they’re forgetting what got...
Lost in Translation: Language Mixups in the Grocery Aisle
Before you continue, be aware: the following may include offensive language if you speak Spanish. But if you’re Filipino, it may seem very familiar. It’s a flour to make “Puto,” and it was discovered by a colleague of mine while “browsing” through a supermarket in Chino Hills. Mind you, it was in a specialty store and all,...
ClickOnero, the Latin American Groupon
Groupon, the group discount coupon website, was one of the biggest web stories of 2010, and it’s no surprise that a flurry of imitators have popped up (even Google is throwing their hat in the ring after failing to acquire Groupon for $6B). A recent example that caught my eye is ClickOnero, a Latin American version...
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