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March, 2011  // Posts published in March, 2011

31 Mar Posted by Ramon Valadez in Culture | 5 comments

Exploring Gender Roles – Part I

Exploring Gender Roles – Part I

Manhood under attack: be macho, but not be macho macho. This is the first of a multi-part exploration of what it means to be a guy in today’s world. Part 1: Never in the history of mankind has the definition of being a man been as ambiguous like it is today. A couple of weeks ago my friend...

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28 Mar Posted by Dennis Demori in Social Issues | Comments

How the crisis in Japan can help us understand consumers

How the crisis in Japan can help us understand consumers

I. There’s a quote from the movie “The Matrix Reloaded” where Seraph says, “You do not truly know someone until you fight them.” The idea here is that when placed in a moment of crisis, people will be forced to reveal their true character. So here’s a question for you, the reader: Why has there been no looting in...

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22 Mar Posted by Michelle Bregozzo in Books, Creativity | Comments

Book Review: “Purple Cow” and Being Remarkable

Book Review: “Purple Cow” and Being Remarkable

During some downtime on a recent trip to Mexico I read Purple Cow by Seth Godin. The book isn’t brand new but the overall concept is timeless. If you haven’t heard about this book before, you may be thinking, “what the heck is a purple cow and why should I care?” According to Seth, a purple cow...

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14 Mar Posted by Ramon Valadez in Branding | Comments

Is Jack in the Box suffering from an identity crisis?

Is Jack in the Box suffering from an identity crisis?

So… Jack in the Box’s Jack is that guy on Spring Break? Think back to American rite of passage: Spring Break. For some of us it is a blurry, nostalgic memory.  Go ahead and take a moment.  Yeah, it was. Some of you reading this may still have your collection of bar bracelets tucked away in a box. And...

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08 Mar Posted by Dennis Demori in Events | 2 comments

TEDxGoldstar and TED 2011: Day 2

TEDxGoldstar and TED 2011: Day 2

If you could spend a week with the most interesting people in the world, who would you choose? That’s basically the premise behind the TED (Technology, Entertainment, Design) conference held annually in Long Beach. I was fortunate to attend a live simulcast of Day 2 of this year’s conference of TEDxGoldstar on March 2nd, a...

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03 Mar Posted by Michelle Bregozzo in Trends | 2 comments

How social media is impacting health and fitness among Millennials

How social media is impacting health and fitness among Millennials

During one of my endless hours spent browsing the Facebook news feed, I noticed something: A small handful of my friends had started sharing details about their fitness journey through status updates, photos, and even blogs.  From when they are going to the gym, what work out they are doing, to what foods they are eating,...

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