August, 2011 // Posts published in August, 2011
Not Too Old
So the recurring joke here in the Casanova planning department is that I am old. Yes, I accept that, I am older than all the other planners here, but you know what, age is a state of mind isn’t it? I’d like to think so… So yes, I’m getting too old for lots of things, but...
Who Do Millenial Men Consider Role Models Today? Not Who You Think.
A recent AdAge article talks about a study conducted by AskMen.com regarding men and role models. The results are somewhat surprising: 1. There’s been a shift where Gen Pop men consider entrepreneurs as their most ideal models, before athletes and entertainers. “Today’s men want to succeed in their careers and they don’t see that ...
Site Review: Pinterest
In case you didn’t know, I am addicted to Facebook. I can’t wait for people to post new news, and I don’t miss a thing. But, there’s only so much that gets shared throughout the day. So, I’ve had to expand my entertainment sources and thankfully a friend shared a great new site with me. It’s...
Technology Will Eventually Make Us Forget
A key component of Pop Music might eventually be forgotten… So last night I was pleasantly surprised when, checking my mail, I saw a traditionally written letter. Stamped and all, and written by hand. Written by hand by someone who was born in the digital age…a 25 year old! This got me thinking about letters, and where...
Cannes 2011 Highlights
Last week I shared with the Agency a report on my experience at the 2011 Cannes Festival of Creativity. If there is one thing I hope my peers took away is that the Cannes Festival is a must-do for any Marketing communications professional, an inspiring experience for anyone that loves what we do. ...
Exploring the Roots of a Mexican Ritual: “Dar el Remojo”
I am a firm believer that we can (and we should) understand people’s idiosyncrasies and behaviors through the observation of their rituals, language, food, etc. It is not only more insightful than reading a report but the observation of these rituals is definitely the equivalent of “watching the production of culture.” Today I will give you...
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