September, 2011 // Posts published in September, 2011
Chipotle Goes Viral With “Back To The Start”
I’ve written before about Chipotle’s fresh marketing strategies, and this time they’ve delivered an incredible short film that is both an engaging and moving brand story. Notice anything? There’s no mention of dollar menus, happy meals, sizzling burgers or anything remotely associated with fast food – and why should it? It doesn’t go head-to-head with the other fast...
What The Wealth Gap Means For U.S. Latinos
A recently released study from the Pew Research Center says that the median wealth of white households in the U.S is 18 times greater than the wealth of Latino households. Why? 1. The bursting of the housing market bubble in 2006 “Sixty-six percent of their [Latinos] net worth* derives from home equity,” Kochhar says. “And...
Poverty and Hispanics: Facing the Challenge
Yesterday on my way home, I heard yet another report from the Census, but this time it called my attention in a poignant way. In the past we’ve heard (and blogged) about the increasing importance of Latinos in the demographic face of the United States, but this time, as we probe further, we can see...
Remembering 9/11: Impact and Insights
Where were you when you first heard that….. …the stock market crashed? …Pearl Harbor was attacked? …the President was shot? …Martin Luther King died? …Lennon was dead? …the Challenger shuttle crashed? These are the questions that define a generation. They remind us that we are part of an extended community, in our otherwise separate lives. We asked the members of our Agency: where...
A Small Step for Language, A Giant Leap for Bagels
It’s common knowledge, although often debated, that we Hispanics contribute a great deal to the economy of the United States. What is not widely known is our contribution in science and technology. Don’t believe me? I was traveling for business in New York. Arrived late at night. Went to bed. Woke up and went down to the little...
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