We’re constantly on the pulse of what’s caliente in business, technology and trends. Here are 7 links that got our hearts racing this week.

Week ending May 4th, 2012

“Dark Knight Rises” Launches New Digital Campaign

The new digital campaign for DKR brings fans into a multifaceted approach similar to the last movie, showing us that a digital campaign can be much more layered and thought out than a simple microsite. – Dennis

More than just “retro,” an instant classic

You’ve probably heard about how trendy things are often vintage. But most of it is just recycled pretentious bad taste, from clothing to music.  Here is a breath of fresh air: his name is Nick Waterhouse.  This San Francisco based musician records all his music not only playing vintage instruments, but without the use of any digital equipment.  His sound is crisp in the most classic of styles, it’s contagious, vibrant, and full of life. Take a look at his blog where you can listen to his music and look at his influences. -Pavel

Facebook Rolls Out New Organ Donation Feature

The new FB feature encourages users to participate in organ donation and its introduction has been a great success. Can FB continue on a path to social good? -Dennis

Behind the Scenes: On the set of Mad Men

This is a fascinating perspective on Mad Men.  It is a collection of behind-the-scenes photographs on the Mad Men set.  What makes them fascinating is the intimacy the photographer captures on black and white film.  It feels like the modern world is perversely violating a time since passed. It is difficult to distinguish whether it’s the 60’s violating the 2000’s, or the other way around. -Ramon

Google Drive

Google is now providing cloud storage for users, with a bonus: Google Docs integration. -Dennis

Millennials: The Greatest Generation or the Most Narcissistic?

As a Millennial, of course I’d like to think that I’m part of the “Greatest Generation,” but this article takes a closer look at what truly describes this group. Based on a recent study, it may contradict some preconceptions you had. -Michelle

This Advertising Life

New Tumblr blog puts a humorous twist on the world of Advertising through animated gifs and clever captions.