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CP Pulso: What We’re Talking About This Week (5.18.12)

CP Pulso: What We’re Talking About This Week (5.18.12)

We’re constantly on the pulse of what’s caliente in business, technology and trends. Here are 4 links that got our hearts racing for the week ending May 18th, 2012.

Nuestra Belleza Latina

The big Nuestra Belleza finale is this Sunday, and people have been talking about this show everywhere this year. (If you haven’t heard of it- then you’re probably not watching Spanish-language TV). You should tune in to the finale. It is a beauty pageant-Big Brother-Survivor type show. I think the format is what makes this show so popular- because you are not really rooting based solely on beauty. –Ramon

Don’t Sell to Me! Hispanics Buy Brands That Empower Their Cultural Relevancy

This Forbes article that came out this week supports what we have been saying all along regarding approaching the Hispanic Community. Some excerpts: “Companies must become more educated about the Latino community not just as consumers – but more importantly, as people and the identity [they] represent as a diverse community. They must recognize that Hispanics buy brands that empower their cultural relevancy.”  ”The Hispanic market can no longer be viewed as a short-term expense, but rather should be approached as a strategic long-term investment.” –Michelle

Reality TV and Shame Ownership: How a Latina Became an African-American Stereotype

Certain reality TV shows, like Basketball Wives, have become breeding grounds for discussions on ethnicity, race and female identity. Are the stereotypes justified? –Dennis

A Tribute to Carlos Fuentes

If you have never heard of Carlos Fuentes, maybe you did this past week. NPR, the New York Times, LA Times and The Christian Science Monitor -among many others- presented obituaries and tributes for this world famous Mexican author who passed away a few days ago. His works includes novels, essays, short stories and screenplays. I invite you to learn more about him and his work and see why his influence contributed to shaping the literary and political world beyond the Spanish language during the last six decades. –Pavel

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