Dennis Demori // Posts published by Dennis Demori
Chipotle Goes Viral With “Back To The Start”
I’ve written before about Chipotle’s fresh marketing strategies, and this time they’ve delivered an incredible short film that is both an engaging and moving brand story. Notice anything? There’s no mention of dollar menus, happy meals, sizzling burgers or anything remotely associated with fast food – and why should it? It doesn’t go head-to-head with the other fast...
What The Wealth Gap Means For U.S. Latinos
A recently released study from the Pew Research Center says that the median wealth of white households in the U.S is 18 times greater than the wealth of Latino households. Why? 1. The bursting of the housing market bubble in 2006 “Sixty-six percent of their [Latinos] net worth* derives from home equity,” Kochhar says. “And...
Who Do Millenial Men Consider Role Models Today? Not Who You Think.
A recent AdAge article talks about a study conducted by AskMen.com regarding men and role models. The results are somewhat surprising: 1. There’s been a shift where Gen Pop men consider entrepreneurs as their most ideal models, before athletes and entertainers. “Today’s men want to succeed in their careers and they don’t see that ...
3 Music Sites That Are High In Fun And Low In Productivity
Part of the fun of being a Strategist is finding out about all the new sites, apps and gadgets that come out. Here are 3 examples that I’ve been using over the past few weeks: 1. Turntable.fm Like a lot of startups today, I first heard about Turntable.fm on Twitter. Turntable.fm is an invite-only social music site...
What does “American Psycho” Have To Do With Yelp?
“Patterns of media consumption have been profoundly altered by new media technologies that enable us to archive, annotate, appropriate and recirculate media content.” — Joshua Green & Henry Jenkins, “The Moral Economy of Web 2.0″ Just wanted to share a quick observation from something I saw on Twitter the other day. Someone had tweeted...
SF Giants New Series: The Franchise
I recently caught the first episode of the new Showtime reality/documentary series, “The Franchise: A Season With The San Francisco Giants.” This is the first time a professional baseball team has partnered with a major station for this kind of show, and the end result is very, very good. We get an inside look at the...
Less Optimism for Today’s Young People
A recent article from The New York Times points to a Gallup survey that says, “…for the first time on record, most Americans said they did not believe today’s young would have better lives than their parents…” As Keanu Reeves so astutely proclaimed in The Matrix, “WHOA.” This is big news. It’s big because people generally talk about...
How the crisis in Japan can help us understand consumers
I. There’s a quote from the movie “The Matrix Reloaded” where Seraph says, “You do not truly know someone until you fight them.” The idea here is that when placed in a moment of crisis, people will be forced to reveal their true character. So here’s a question for you, the reader: Why has there been no looting in...
TEDxGoldstar and TED 2011: Day 2
If you could spend a week with the most interesting people in the world, who would you choose? That’s basically the premise behind the TED (Technology, Entertainment, Design) conference held annually in Long Beach. I was fortunate to attend a live simulcast of Day 2 of this year’s conference of TEDxGoldstar on March 2nd, a...
Do Focus Groups Work? An Interview with Dan Ariely
Here at CP we’re big fans of Dan Ariely, Professor of Behavioral Economics at Duke University and author of “Predictably Irrational.” Ariely has some interesting thoughts on the pros and cons of focus groups, one of the most debated topics we face as Marketers: “One of the things that I think companies do to a...
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