If you could spend a week with the most interesting people in the world, who would you choose? That’s basically the premise behind the TED (Technology, Entertainment, Design) conference held annually in Long Beach. I was fortunate to attend a live simulcast of Day 2 of this year’s conference of TEDxGoldstar on March 2nd, a...
Here at CP we’re big fans of Dan Ariely, Professor of Behavioral Economics at Duke University and author of “Predictably Irrational.” Ariely has some interesting thoughts on the pros and cons of focus groups, one of the most debated topics we face as Marketers: “One of the things that I think companies do to a...
A recent article on HuffingtonPost.com about depression in Latinos really surprised me, since the data I’ve seen generally describes Latinos as positive or optimistic. Some other findings were: Mental illness, such as depression, often carries a stigma in the Hispanic community because of cultural and socioeconomic factors – “Even more so than American culture as a...
Groupon, the group discount coupon website, was one of the biggest web stories of 2010, and it’s no surprise that a flurry of imitators have popped up (even Google is throwing their hat in the ring after failing to acquire Groupon for $6B). A recent example that caught my eye is ClickOnero, a Latin American version...
PSFK recently released their “Future of Mobile Tagging” Report. What’s Mobile Tagging? “Mobile tags offer a unique opportunity for brands and their agencies to interact with potential and existing customers. These two dimensional barcodes can be applied to almost any surface and the information contained within them can be leveraged to create ...
“A brain is a society of very small, simple modules that cannot be said to be thinking, that are not smart in themselves. But when you have a network of them together, out of that arises a kind of smartness.” -Kevin Kelly Where do your best ideas come from? Probably not where you think. In this...
I’ve written about this topic before and as we approach the end of the year there are some new entrants into the “companies who failed to innovate” category. Anheuser-Busch is one of the largest beer companies in the world, but did you know that it was unable to produce beer for about 14 years during Prohibition?...
If you’ve noticed a strange increase in guys with mustaches everywhere you go, it’s not a new fashion statement (although I have my fingers crossed for the day they’re back in style — no joke). It’s Movember, a global campaign that’s raising awareness and donations for cancers that affect men. Earlier this month, many of my...
At Casanova Pendrill, we call ourselves Idea Breeders. Our culture is about encouraging fresh thinking that will mean big results for our clients. Seth Godin has a new post where he shares his thoughts on why ideas are shared. My favorites: #2 …because I feel smart alerting others to what I discovered. #6 …because it’s funny and...
There was a really interesting article on Huffington Post the other day from Harvard University Professor, Henry Louis Gates. Jr. The topic? His new PBS series, “Faces of America,” where he traces the ancestry of 12 famous Americans, including author Malcom Gladwell, celebrity chef Mario Batali, and Latina actress Eva Longoria. The articles continues with an excerpt of...
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