Pavel Escobedo // Posts published by Pavel Escobedo
Changing Cultural Stereotypes One Word at a Time
Mexican-Americans living in the United States, whether they are recent immigrants or U.S. born, are a diverse group of people. We come in different colors, shapes and sizes, we have different ethnic and cultural backgrounds, but we often all fall under the same “Mexican” label. Interestingly, the same thing happens in Mexico. Mexico...
More than your daily novela
If you listened to the news in the last couple of weeks, you probably heard about the joint venture between ABC and Univision. They will be creating a news and lifestyle channel targeted to Hispanics in English. They are aiming to a demographic that is likely to be second-generation and consumes media mostly in English,...
Lotteries, People and Dreams
If you are reading this, something tells me that you didn’t win the Mega Millions prize this last weekend. Also, you may infer that since I am writing this, I didn’t either. You are correct. I am trying to see the brighter side of not winning over half a billion dollars (if it exists) and...
Poverty and Hispanics: Facing the Challenge
Yesterday on my way home, I heard yet another report from the Census, but this time it called my attention in a poignant way. In the past we’ve heard (and blogged) about the increasing importance of Latinos in the demographic face of the United States, but this time, as we probe further, we can see...
Exploring the Roots of a Mexican Ritual: “Dar el Remojo”
I am a firm believer that we can (and we should) understand people’s idiosyncrasies and behaviors through the observation of their rituals, language, food, etc. It is not only more insightful than reading a report but the observation of these rituals is definitely the equivalent of “watching the production of culture.” Today I will give you...
The Changing Face of California’s Families
A few weeks ago I was fascinated by an article in the LA Times by Linthicum, Bloomenkatz and Gold (sounds like law offices but they are the reporters) about how the most recent Census figures show how the traditional family structure is changing in California. It is not a surprise to anybody the high number...
The Benefits of a Bilingual Society: A Scientific Approach
In the last few years, many things have been said about how the U.S. is becoming more of a bilingual society. It’s very common to see bilingual ads in English and Spanish anywhere from your local DMV to your neighborhood IHOP, most predominantly in places like California, Texas, Florida, New York or New Jersey, (which...
Site Review: Trendsmap
When you work in Advertising and related fields, it’s not uncommon for Clients to ask about the current hot topics. More than ever, it’s important for Planners to stay on top of the trends that can impact their clients’ business. That’s why I recommend you check out Trendsmap – an excellent tool that maps out the...
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