Ramon Valadez // Posts published by Ramon Valadez
From Recession to “Poor Exhaustion”
Dear Recession, We are SO, SO, SO over you! Sincerely, Everyone Ladies and Gentlemen, we are now in the age of Poor Exhaustion. We tried the Groupon thing. We tried the movie night, game night, stay-cation and every other staying-put thing only to realize that being grounded doesn’t get any easier when you are an adult, or even when it’s...
Remembering 9/11: Impact and Insights
Where were you when you first heard that….. …the stock market crashed? …Pearl Harbor was attacked? …the President was shot? …Martin Luther King died? …Lennon was dead? …the Challenger shuttle crashed? These are the questions that define a generation. They remind us that we are part of an extended community, in our otherwise separate lives. We asked the members of our Agency: where...
The People en Español Curse
WARNING TO ALL CELEBRITY COUPLES: THE PEOPLE EN ESPAÑOL COVER IS JINXED! Using the Sara Palin Scientific Method (If I say it then it’s historically accurate), we have noticed a recurring incidence in Latino celebrity relationships: couples that grace the cover of People en Español proclaiming that they are happily in love can expect to be on the...
Exploring Gender Roles – Part I
Manhood under attack: be macho, but not be macho macho. This is the first of a multi-part exploration of what it means to be a guy in today’s world. Part 1: Never in the history of mankind has the definition of being a man been as ambiguous like it is today. A couple of weeks ago my friend...
Is Jack in the Box suffering from an identity crisis?
So… Jack in the Box’s Jack is that guy on Spring Break? Think back to American rite of passage: Spring Break. For some of us it is a blurry, nostalgic memory. Go ahead and take a moment. Yeah, it was. Some of you reading this may still have your collection of bar bracelets tucked away in a box. And...
Recognizing a Phenomenon
In a hotel suite on a sunny London day, sat two of the most influential women in the world reflecting on their extraordinary accomplishments and anticipating a future unburdened by their success. This thought might strike you as a bit counterintuitive; after all, how can success be a burden? The question here is not so much...
Latinos and Sports- It’s not just fútbol anymore
GOOOOOOOOOAAAAA…….TOUCHDOWN!!!! In Hispanic marketing the rule is pretty simple: you can participate in any sport you want as long as it’s soccer. But would you believe that more Latinos watched the Super Bowl last year than watched the World Cup Final ? The NFL claims to have 28.5 million Latino fans, accounting for about 6.7% of their...
Silly boys, iPhones are for girls
Silly boys, iPhones are for girls (Latinos really like them too). We’re already used to segmenting media by gender – but will we soon be including smartphone platforms in the discussion? We know which TV shows women prefer, which magazines men like to read, that some sites cater to women, and that men like to drive trucks....
“What’s on Your Mind?”
Me and all my friends We’re all misunderstood They say we stand for nothing and There’s no way we ever could Now we see everything that’s going wrong With the world and those who lead it We just feel like we don’t have the means To rise above and beat it So we keep waiting Waiting on the world to change We keep on waiting Waiting...
No more Disney Princesses
“Disney Animation is closing the door on fairy tales” and who’s to blame? Girls that are growing up too fast. The animation studio that demonstrated that a kiss can wake you from a coma, glass slippers make for poor running shoes, and singing under water is possible – has no plans for making any more films...
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