Ramon Valadez // Posts published by Ramon Valadez
Silly boys, iPhones are for girls
Silly boys, iPhones are for girls (Latinos really like them too). We’re already used to segmenting media by gender – but will we soon be including smartphone platforms in the discussion? We know which TV shows women prefer, which magazines men like to read, that some sites cater to women, and that men like to drive trucks....
“What’s on Your Mind?”
Me and all my friends We’re all misunderstood They say we stand for nothing and There’s no way we ever could Now we see everything that’s going wrong With the world and those who lead it We just feel like we don’t have the means To rise above and beat it So we keep waiting Waiting on the world to change We keep on waiting Waiting...
No more Disney Princesses
“Disney Animation is closing the door on fairy tales” and who’s to blame? Girls that are growing up too fast. The animation studio that demonstrated that a kiss can wake you from a coma, glass slippers make for poor running shoes, and singing under water is possible – has no plans for making any more films...
Today in Cause Marketing: Nickelodeon Day of Play 2010
Cause Marketing is a messy affair, but nevertheless a valuable storytelling tool for brands. On Saturday, September 25, 2010, if you turned to one of the Nickelodeon channels between noon to 3 p.m. this is what you saw: (Actually, to be specific, this picture was taken from Nick Jr.). Nickelodeon’s Day of Play as described on Wikipedia: Worldwide Day...
The Dodgers trademark “Los Doyers”
A few weeks ago, the Los Angeles Dodgers trademarked the name, “Los Doyers.” This story is a good reminder that brands are never really “owned” but rather, they are “shared.” What’s Los Doyers? Here’s how UrbanDictionary.com defines it: “A common nickname for the Los Angeles Dodgers. Jokingly caught on because of the huge percentage of Mexican American...
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