Branding // Browsing posts in Branding
Chipotle Goes Viral With “Back To The Start”
I’ve written before about Chipotle’s fresh marketing strategies, and this time they’ve delivered an incredible short film that is both an engaging and moving brand story. Notice anything? There’s no mention of dollar menus, happy meals, sizzling burgers or anything remotely associated with fast food – and why should it? It doesn’t go head-to-head with the other fast...
SF Giants New Series: The Franchise
I recently caught the first episode of the new Showtime reality/documentary series, “The Franchise: A Season With The San Francisco Giants.” This is the first time a professional baseball team has partnered with a major station for this kind of show, and the end result is very, very good. We get an inside look at the...
Is Jack in the Box suffering from an identity crisis?
So… Jack in the Box’s Jack is that guy on Spring Break? Think back to American rite of passage: Spring Break. For some of us it is a blurry, nostalgic memory. Go ahead and take a moment. Yeah, it was. Some of you reading this may still have your collection of bar bracelets tucked away in a box. And...
The Obligatory Super Bowl Post
Blogger– Dennis Demori (@DennisDemori): My favorite ad of the game was Chrysler’s “Imported from Detroit” spot. Everything from the narration, to the music, to Eminem as a pitchman was solid (Credit to W+K). Even so, it seems like everyone is so in love with the ad that they’re forgetting what got...
What If Starbucks Couldn’t Sell Coffee?
I’ve written about this topic before and as we approach the end of the year there are some new entrants into the “companies who failed to innovate” category. Anheuser-Busch is one of the largest beer companies in the world, but did you know that it was unable to produce beer for about 14 years during Prohibition?...
20 Reasons to Spread Ideas
At Casanova Pendrill, we call ourselves Idea Breeders. Our culture is about encouraging fresh thinking that will mean big results for our clients. Seth Godin has a new post where he shares his thoughts on why ideas are shared. My favorites: #2 …because I feel smart alerting others to what I discovered. #6 …because it’s funny and...
The Dodgers trademark “Los Doyers”
A few weeks ago, the Los Angeles Dodgers trademarked the name, “Los Doyers.” This story is a good reminder that brands are never really “owned” but rather, they are “shared.” What’s Los Doyers? Here’s how UrbanDictionary.com defines it: “A common nickname for the Los Angeles Dodgers. Jokingly caught on because of the huge percentage of Mexican American...
Are People Lining Up For Your Brand?
One of the things that’s really sunk in in my first few months as a Planner is that the answers you get aren’t important if you’re not already asking the right questions. So here’s a question to keep in mind: Do you have a product or service people will wait in line for? If...
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