Trends // Browsing posts in Trends
My Favorite Viral Video of the Moment
You may have already seen one of the latest YouTube viral phenomenons, but in case you haven’t, here you go: It’s called “Sh*t Girls Say,” and features a guy dressed up like a girl and acting out all the funny and sometimes ridiculous things that most females say and do. It started from a Twitter feed calling out...
Technology Will Eventually Make Us Forget
A key component of Pop Music might eventually be forgotten… So last night I was pleasantly surprised when, checking my mail, I saw a traditionally written letter. Stamped and all, and written by hand. Written by hand by someone who was born in the digital age…a 25 year old! This got me thinking about letters, and where...
Old Tech is New Tech for Millennials
I’ve always know that fashion goes through waves and trends come in and out of style, but I never knew the same was true with technology. If you think about what technology means, by nature it’s about creation, advancement, improvement. It’s about bigger (or smaller), better, faster. But lately, it seems that more and more “retro”...
Site Review: Trendsmap
When you work in Advertising and related fields, it’s not uncommon for Clients to ask about the current hot topics. More than ever, it’s important for Planners to stay on top of the trends that can impact their clients’ business. That’s why I recommend you check out Trendsmap – an excellent tool that maps out the...
The 2010 Census Results are in: Where are all the Marketers?
The new Census results are officially in and they confirm what we already knew: Hispanics are the driving growth force in this country. In many States, the population would have declined if it were not for the influx of new immigrants and Hispanic births. I expected that the phone would not stop ringing and the emails...
How social media is impacting health and fitness among Millennials
During one of my endless hours spent browsing the Facebook news feed, I noticed something: A small handful of my friends had started sharing details about their fitness journey through status updates, photos, and even blogs. From when they are going to the gym, what work out they are doing, to what foods they are eating,...
Latinos and Sports- It’s not just fútbol anymore
GOOOOOOOOOAAAAA…….TOUCHDOWN!!!! In Hispanic marketing the rule is pretty simple: you can participate in any sport you want as long as it’s soccer. But would you believe that more Latinos watched the Super Bowl last year than watched the World Cup Final ? The NFL claims to have 28.5 million Latino fans, accounting for about 6.7% of their...
Why Does Nostalgia Spike as Millennials Transition?
A few weeks ago, an article was published in AdAge that said “…millennials, all 71.3 million of them, are now just old enough to get nostalgic.” Being a millennial myself, I was intrigued. Nostalgia is defined as a wistful desire to return in thought or in fact to a former time in one’s life; a sentimental yearning...
No more Disney Princesses
“Disney Animation is closing the door on fairy tales” and who’s to blame? Girls that are growing up too fast. The animation studio that demonstrated that a kiss can wake you from a coma, glass slippers make for poor running shoes, and singing under water is possible – has no plans for making any more films...
How Connected Are You?
A while back I was reading this cartoon in Glamour magazine: And then a few weeks ago as some friends and I were coming home from a weekend at Lake Havasu, we asked one of the girls on the trip to share her photos with us on Facebook. And then she said four words I...
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