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Environment as a Factor for Behavioral Change
I’m currently reading “The Personal MBA: Master The Art of Business” by Josh Kaufman. One of the concepts that stood out to me is Guiding Structure: “Guiding Structure means the structure of your Environment is the largest determinant of your behavior. If you want to successfully change a behavior, don’t try to change the behavior directly....
Are you Irrational?
I recently finished reading the book, Predictably Irrational by Dan Ariely. which explores “behaviorial economics.” (Basically a fancy way of saying how psychology affects the way we make decisions). Have you ever wondered why you will clip coupons, but splurge on the $4 coffee every day? Or why your food will disappear from the fridge but the...
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